How Business Owners Are Increasingly Using Pinterest for Marketing and Public Relations

Pinterest has become a much-frequented social networking site dominated by female users. Yet men increasingly are signing up for the site, and owners of businesses both small and large are discovering the advantages of creating boards and Pins there. A real estate development company, for example, might have several reasons for building a Pinterest page. An example of how this works can be seen by viewing Kheng Ly on Pinterest.

Business Uses

A real estate development firm might want to call attention to its work in order to create interest in potential new clients. The firm also may want to showcase a building or complex under construction while renters or unit buyers are being sought. Pins about a luxury condominium connected with this company, for instance, may spark interest among property owners as well as men and women looking for a fantastic residential place to move to.

The User Base

Business owners who have learned about Pinterest’s user base are especially intrigued by the possibilities. Men now account for 40 percent of the new personal accounts, and business accounts are steadily on the rise. Analytics has found that some 80 percent of the users have a bachelor’s degree or higher. Many people consider the site to be more fun, less personally invasive, easier to use and less stodgy than other various networking options.

Sharing Pins

The encouragement of sharing Pins also is appealing to business owners, including real estate developers. It’s a quick, efficient and simple way to gain extra promotion and publicity about their organization, and their products and services. With Pinterest being viewed as a friendly, casual networking option, it provides the chance for businesses to be viewed as amiable and likeable. A certain sense of camaraderie due to common interests can be achieved.


Effective use of Pinterest also can enhance a company’s image and the impression of their brands. The postings on the site should be done with careful thought when marketing and reputation management are key goals. Positive imagery and messages combine to generate favorable feelings among those who view the page, and perhaps are inclined to re-pin.

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