Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. Even so, beyond due diligence and legalities, there are countless other things that software companies must take a closer look for them to ensure sales increase.
In the current market, if you say increasing your profits what this implies is that you have to make more sales as well as be able to charge more for the product that you have because of its value to your clients. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Have a safe source code by making use of a software escrow
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. During this situation, it only takes a short time for other software developers to be looking at your source code, locating it, and then finding ways to modify it. All of these things can happen in just a blink of an eye. Eventually, you will reach the point of having to face several competitors in the business who are just really copycats of your software and what’s worse is they give it for email subscriptions or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same way, licensees have become very concerned because even if developers will not be providing them any more updates, they still want their application or program to continue working properly. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. You just have to keep in mind to go for services that are of high quality and are very much reliable.